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Idea Cellular Limited was incorporated in
1995, and now ranks third in terms of all-India wireless revenue market share
at 13.6 per cent. Idea ranks second with 23.6 per cent revenue market share in
nine service areas where it holds 900 MHz spectrum and which derive about 41
per cent of the industry's all-India revenues (based on gross revenues for UAS
and Mobile licenses only, for March 2011 quarter, as released by TRAI).The
market positioning of Idea reflects the strength of its brand considering the
fact that Idea added 11 out of its total 22 service areas in the past four
years. Today, it is a pan-India player with commercial 2G operations in 22
service areas, and 3G in nine of these circles. Its subscriber base has grown
multifold, from 7.37 million in March 2006 to 89.5 million in March 2011.Idea
holds 16 per cent stake in Indus Towers, a joint venture with other telecom
majors Bharti Airtel and Vodafone. Indus Towers is the world's largest tower
company with over one lakh towers. In 2007, Idea was listed on the National
Stock Exchange (NSE) and the Bombay Stock Exchange (BSE).Idea enjoys a market
leadership position in many of its operational areas. It offers GPRS on all its
operating networks for all categories of subscribers, and was the first company
in India to commercially launch the next generation EDGE technology in Delhi in
2003.
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